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Portfolio
The varied projects undertaken since 2002 have included Just Kampers ecommerce /community website overhaul and marketing, Learning and Skills Council site architecture, eOffice usability review, writing RAC plc online brand guidelines, Profile Group news site usability review, Leonard Cheshire charity intranet architecture and usability testing, knowledge management strategy and line manager communications training for DX (a logistics company), internal application interface usability for a multi-national B2C and writing articles as a freelance journalist e.g. http://www.sitepoint.com/article/colour-checklists-web-design.
Please click on an image to see
a larger version of some of the projects I have worked on using various web design
agencies or internal teams.
On this web site you can also find example
evaluations and exactly what services
may suit your needs from increasing usage of your intranet to teaching your team
how to conduct user acceptance testing, from improving web sales to helping you
comply with web accessibility regulations.
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eOffice
 www.eoffice.net
was one of meleniak’s first clients. An AdWord campaign on Google was proving
highly successful and the project’s aim was to increase the conversion rate
of visitors to enquiries. In addition to a web site review and research with both
potential and existing customers, lightweight user testing was carried out. A
concise and ready to implement set of recommendations was then presented to the
client.
Marta was retained to work with eOffice and their design agency to rewrite
the copy, devise salient meta tags, restructure some pages, revise the navigation
and make some minor design changes to enhance accessibility, content effectiveness
and usability. The new site will be released in February 2003.
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RAC plc
The redesign of breakdown cover sales online was initiated by Marta, RAC’s
former Head of User Interface. This ecommerce solution doubled their web based
revenue. Marta was with RAC for nearly three years, initially responsible for
marketing online, and now meleniak provides usability, web and intranet consultancy
to all companies in the RAC plc group.
 Marta
managed how the new corporate identity affected the RAC branded company web sites.
Shown left is the business to business web site www.racbusiness.co.uk.
The new corporate identity had to work with the 600+ page content-managed consumer
site www.rac.co.uk which had
recently been completely redesigned by Marta’s team. The site now receives
in the region of 180,000 unique visits per week and over 60% are repeat visitors.
One of the key attractions is the route planner which was perfected through low-cost
internal user testing resulting in a substantial increase in traffic.
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 An
idea for www.bsm.co.uk to match
the RAC style – BSM are owned by RAC. |
 RAC
membership sales on Telewest’s and NTL’s interactive televison services. |
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Zellweger Analytics
 The
Zellweger Analytics web site pulled together seven international brands in various
areas of environmental monitoring. Visitors had various ways to find what they
wanted – link to a particular brand’s products, solutions by industry,
product types, search and contents list.
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Contact us for a no obligation discussion to
understand how meleniak’s brand of usability can work for and with you.
Read about what others have to say about Marta’s
work.
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