eOffice

www.eoffice.net was one of meleniak’s first clients. An AdWord campaign on Google was proving highly successful and the project’s aim was to increase the conversion rate of visitors to enquiries. In addition to a web site review and research with both potential and existing customers, lightweight user testing was carried out. A concise and ready to implement set of recommendations was then presented to the client.

Marta was retained to work with eOffice and their design agency to rewrite the copy, devise salient meta tags, restructure some pages, revise the navigation and make some minor design changes to enhance accessibility, content effectiveness and usability. The new site will be released in February 2003.

RAC plc

The redesign of breakdown cover sales online was initiated by Marta, RAC’s former Head of User Interface. This ecommerce solution doubled their web based revenue. Marta was with RAC for nearly three years, initially responsible for marketing online, and now meleniak provides usability, web and intranet consultancy to all companies in the RAC plc group.

Marta managed how the new corporate identity affected the RAC branded company web sites. Shown left is the business to business web site www.racbusiness.co.uk. The new corporate identity had to work with the 600+ page content-managed consumer site www.rac.co.uk which had recently been completely redesigned by Marta’s team. The site now receives in the region of 180,000 unique visits per week and over 60% are repeat visitors. One of the key attractions is the route planner which was perfected through low-cost internal user testing resulting in a substantial increase in traffic.
 

Mars

The online manual including processes and guidelines, was created to help departments in Mars Europe share knowledge by building their own intranet sites. A design library complemented the manual which was designed using the same simple tools intranet builders used.

Zellweger Analytics

The Zellweger Analytics web site pulled together seven international brands in various areas of environmental monitoring. Visitors had various ways to find what they wanted – link to a particular brand’s products, solutions by industry, product types, search and contents list.