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About
meleniak
Meleniak was founded by Marta Eleniak,
a member of the Usability
Professionals Association, to put powerful user
experiences within the toolkit of web teams, intranet managers, web application
developers, those responsible for marketing online, companies wanting an ecommerce
solution and any web design company. Aimed at increasing
profit as well as user satisfaction and web accessibility, meleniak’s
consultancy is rooted in both web site usability and marketing, delving deeper
than traditional heuristic evaluation (i.e. rule-of-thumb review) and user testing.
This uncommon sense doubled RAC’s online revenue, increased usage of their
route planner by 60%, enabled the development of over a hundred Mars intranet
sites in a year and provided the best B2B sales leads for the international
engineering company Zellweger Analytics – see
portfolio.
The company is based near Bracknell in the United
Kingdom.
Meleniak's 7 guiding principles
| 1 |
| Usability before beauty, but usable designs
should never be ugly, nor unprofessional. |
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| 2 |
| To fulfil its potential every site needs
an objective and to be measured against it. |
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| 3 |
| We’re as passionate about our client’s
goals, as they are. |
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| 4 |
| The devil is in the detail (and sometimes
in the user). |
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| 5 |
| Knowledge is power and we happily share
it, so clients can use it effectively. |
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| 6 |
| Two heads are better than a guru. To produce
tangible results, one must first understand. We work with our clients in the way
that suits them. |
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| 7 |
| He who best captures the user, captures
the market. |
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Meleniak Ltd is registered in England under
no. 04557395. The registered office is 141a New Road, Ascot,
Berkshire, SL5 8QA, United Kingdom.
Read about Marta Eleniak, a professional
web site design consultant.
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